Brand · Content · Social · E-commerce

A curated archive of vintage and designer pieces, co-founded around a more considered, circular way of shopping. I oversee brand direction, digital content, photography and merchandising, building a community around the archive through monthly drops, campaigns and physical pop-ups.

TAKING THE
ARCHIVE
OFFLINE.

The Bank Archive at Known Source, London September 2026.

BRAND + CONTENT

Developing the visual identity across social and e-commerce, combining original photography, styling and editorial references to build a distinctive point of view around the archive.

VIEW INSTAGRAM ‍  ‍

E-COMMERCE +
MERCHANDISING

Managing the digital storefront across product curation, merchandising, copy and weekly drops, creating a considered online experience that reflects the identity of the archive.

VISIT WEBSITE 

40+ curated pieces · £268 AOV · customers across 8 international markets.

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RWC · PR + EDITORIAL

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LOVE VELO · SOCIAL + DIGITAL